Campbell University is test-optional, meaning students can choose to submit SAT or ACT scores, or neither. However, submitting SAT or ACT scores can provide an advantage in admission decisions. The university reported that 3,860 students submitted SAT scores in 2023, with a moderate impact on admission outcomes. Students who submit SAT scores and score above 1200 are more likely to receive merit scholarships, which can significantly reduce tuition costs. The institution's test-optional policy reflects its commitment to flexibility, allowing students to showcase their abilities in the way that best highlights their strengths.

Comparing SAT scores to other admission metrics can provide insights into their importance. While SAT scores are a key factor, they are not the sole determinant of admission. The university also considers GPA, extracurricular activities, essays, and recommendation letters. The data shows that SAT scores are moderately important, with a correlation to admission outcomes but not as significant as other factors like extracurricular involvement. For example, students with high SAT scores and strong extracurricular profiles are more likely to be admitted.